Technical SEO Services

Importance of Technical SEO

Effective SEO strategy isn't just about content. With technical SEO, you lay a structural foundation for your content so that search engines can more easily discover the content on your site.

Technical SEO helps set the proper foundation for all of your SEO efforts. Being able to determine technical issues within a site is important when working with clients, building new sites, going through redesigns, or as a technical audit before moving on to content related recommendations.

Without this proper foundation in place, the content you produce may not even be discovered by search engines. This can cause a great deal of frustration.

Ensuring the site is capable of supporting your on page SEO recommendations is essential to the success of any SEO strategy.

The term technical SEO can sound very intimidating to some. But don't worry, you don't need to learn how to write code or how to build a website to understand technical SEO, and make effective recommendations.

Technical SEO is a necessary part of the overall process of creating a fully optimised website.

Generally, you want to start out with technical reviews, then move on to providing content and keyword recommendations, and then move on to an off page strategy that will help support your previous SEO efforts.

Technical SEO looks at many different things. But some common technical concerns that we will be discussing include XML sitemaps, robots, dot txt files, site errors 404 page best practices and using redirects appropriately.

Key Elements of Technical SEO

Technical SEO is an essentual SEo strategy, let's understand the key elements of technical SEO.

Site Architecture

A solid architecture is important for the overall performance of your website, and it's the foundation upon which everything else is built. Our teams have expertise in website architecture and can help you choose the best options for your business needs. The architecture also helps determine how easily the website can be maintained and expanded.

SEO-Friendly URLs

URLs are more than just links. These are actual destinations that the SERPs (search engine results pages) display as clickable links, and they're an important part of your on-page SEO. Google especially places a lot of value on the keywords contained within the URL. Our SEO specialists can help you choose the best page and subdomain structure options for your site.

Optimized Images

Image file names are another important on-page SEO element. Using special characters and numbers in the names, along with including keywords in the actual image filename allows you to easily increase the number of targets keywords you're attempting to rank for. Our SEO specialists take this into account when creating or selecting images for your site.

Robot.txt

The presence of a robot.txt file can prevent the search engine crawlers (and other web robots) from reaching certain sections of your website. This can be useful when you're performing site maintenance or if you simply don't want certain pages to be indexed. However, if the crawlers can't access your pages, then your content won't be indexed either. Our SEO specialists make sure that this important file is implemented and configured properly.

Internal Linking

In order to improve your website's interlinking, our your internal linking structure should be well planned ahead of time. This is so that the search engines can easily follow all the connections between different pages on your site. Our SEO specialists can help you identify which pages to link to which in order to provide the best user experience while also keeping your site's architecture optimized for search.

Sitemap

Sitemaps help point search engines to existing pages on your site, which helps ensure pages are not overlooked or missed by crawlers. When SEO is referred to Sitemaps, we are referring to either an HTML sitemap or an XML sitemap. The main difference between the two versions are that HTML Sitemaps are easily read and understood by users, while XML sitemaps are created for search engines.

Error Codes

These errors aren't just frustrating to viewers of your site. They also have ramifications for SEO. Technical SEO helps you to find common error codes a user might encounter when surfing the web, and fix these errors before it can affect SEO.

Redirects

You should change all instances of the old URL leading to the page, as well as changing any internal bookmarks or links leading to the page to the new URL using the correct redirect code such as 301 or 302 redirect code.

404 Pages

This is the most common type of error that you will see. This means that the page in question does not exist on the server. You may be using an invalid URL.

What Does Technical SEO Services Include?

By taking the steps necessary to ensure that your pages are optimized from a technical SEO standpoint, you can enjoy improved search results.

Making critical configuration changes to your website Sample Item 2
Updating and adding required metadata to your pages
Making sure that your website's content is being indexed
Fixing any errors preventing search engines from crawling your site
Optimizing your site's speed
Removing any barriers that may be preventing search engines from crawling your pages
Controlling duplicate content
Using redirection techniques properly
Managing form fields and their URLs
Using permalinks properly
Focusing on your site's internal link structure

FAQs Related to Technical SEO Services

What is Technical SEO?

Technical SEO encompasses all of the factors that deal with analyzing your website's source code, its structure, and how search engines crawl and index your web pages.

Technical SEO includes a wide range of topics, including (but not limited to) schema markup, URL structure, pagination, indexation, redirects, site speed, and sitemaps.

Why is Technical SEO Important?

Technical SEO is where you'll get the most leverage and accelerate your website's value and potential increasing, not only search ranking but the overall user experience. Technical SEO makes the biggest impact to the core infrastructure of a website which is used to drive bigger increases, through leverage and provide immediate value to your website.

How does Technical SEO work?

Technical SEO focuses on ensuring that search engines are able to crawl and index your website's pages. Common issues that are found during a Technical SEO audit include: Duplicate content, Redirects, Robots.txt errors, Site speed issues, Non-optimal META data, Uncategorized pages, 404 and 500 error codes. In order to rank well in search engines, your content first must be indexed by them.

What is a Technical SEO audit?

A technical SEO audit helps you to understand the strengths and weaknesses of your website. Our SEO technical auditors will run a full report detailing many aspects of your website's code. This includes an analysis of your URL, header, source, page tags, etc. We provide you with a full report on all findings as well as recommendations on how to fix each problem.

Does your site need a Technical SEO audit?

If your site's performance in organic search results is below your expectations, you might benefit from having your website audited by a Technical SEO expert. A proper Technical SEO audit will often catch issues that an on-page or off-page optimization checklist will not identify.

How can I learn more about Technical SEO?

Making sure your website is running smooth is one of the most important things for organic search success. By focusing on the technical side of SEO, you can be sure that you're not missing out on potential opportunities and setting yourself up for future growth. There are a wide range of resources in this SEO Guide to help you stay up-to-date with the latest technical SEO news.

What happens if you don't do Technical SEO?

If you don't have a technical SEO strategy in place, you are putting yourself at an extreme disadvantage compared to your competition. A high-quality technical SEO strategy will ensure that search engines can easily crawl and index your pages, leading to more traffic and a better user experience.

What Technical SEO Tools do you use?

Technical SEO is all about testing. There is no real way to know how Google (and other search engines) are interpreting your site without first doing extensive testing. The following are some tools that can help you with your technical optimization: Google analytics, search console, Ahrefs, Screaming Frog, Majestic.

How much does technical SEO services cost?

The cost of technical SEO services depends on the size and technical issues on the website. On average the price of technical SEO services ranges between $1500 to $5000 USD.

Introduction to Technical SEO