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Local SEO, national SEO and international SEO all have a lot in common, but at the same time each one has its own unique considerations. So when should you start targeting international SEO?
If you have a website that targets multiple languages or multiple countries, or you would like for it to, or if you already have customers around the world, or if you are just ready to take your business to a whole nother level, a global level, then it is time for you to begin considering and implementing an international SEO plan.
I always find it helpful to have a checklist handy with the essential steps I need to go through. Below you will find an international SEO checklist you can use as a guide for your work.
You want to know what is working well for your website, what traffic sources it has, and how it is performing internationally. Because this is really going to help you figure out where you can get started, you can improve what is already working for you. And one of the best ways to do this is to run a quick audit of your site to see how it's performing. there's a lot of information that you can gather from an audit such as.
The first step of keyword research is to generate a good keyword list. You want to come up with all the ideas that you can, about what people will search for to find your website. Then from there, you're going to want to use tools to help you expand that keyword list. That way you end up with a nice long list of potential productive keywords.
You can now continue the process by finding out what the search volume is for these keywords. Upon which you're going to be able to check the competition score of the keywords, so the idea here is to find keywords that have a low enough competitive score, so that you're able to relatively easily and within a reasonable amount of time beat the competition and rank high in search results.
Now, in addition to attracting Analytics tracking for the domain and tracking the version that you have on your site. You should also be tracking your rankings you want to know how are you ranking in different searches for different search engines that you have been targeting. So there are several different tools that you can use, and you just want to make sure that you are regularly checking on how you're improving the search engine rankings.
It is best that you are continually monitoring where you are ranking in search engines and seeing where you can continue to put more effort so that you will rise even higher for some specific keywords that will really help you bring in new targeted traffic. You can use tools like Ahrefs, SEMrush, SerproBot, SEOPowerSuite with your international sites as it supports multiple countries and you can even get reports in different languages. But no matter what tool you decide to use whichever one you feel works best for you just make sure that you are tracking all website performance data.